Instagram viral egg has big reveal plans during Super Bowl LIII

05 February, 2019, 03:53 | Author: Joshua Bennett
  • Instagram Viral Egg

Shown on the streaming service Hulu, the short animation showed the egg cracking under the pressure of being famous in an advert for Mental Health America.

Hulu's deal with the World Record Egg creators was brokered by Nick Tran, a former Samsung executive who joined Hulu past year as VP of brand and culture marketing, according to the NYT report.

So, it turns out that - even though it all seems a bit contrived and silly - the world record egg has, in fact, been a force for good all along.

The image has now earned more than 52 million likes on Instagram.

Then you will also remember that the egg recently started to crack? "It's just about the egg and sort of where we can take it and what we can do with it". "If you're struggling too. talk to someone".


Eugene was first posted on Instagram on January 4 as part of an experiment to set a new world record for its number of likes. The first episode's description reads: "Watch as the World Record Egg reveals something very personal about its experience after becoming a global phenomenon".

Speaking to CNET after breaking the record, the anonymous user behind the egg account called the yolk-filled shell "Eugene" and said that it was "appreciative of the unbelievable support".

The 29-year-old, who works as an advertising creative at the London-based agency The & Partnership, said he wanted to see if "something as universal and simple as an egg" could surpass the record breaking image of Kylie Jenner's daughter Stormi. The first episode, which is just 30 seconds long, dropped after the big game, and featured the Egg opening up about the pressure of social media.

Mr Godfrey told the New York Times how he chose his subject.

"We felt that the time was right to come out", Khan-Whelan said.

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