New software cracking down on Netflix accounting sharing

12 January, 2019, 10:14 | Author: Bennie Parsons
  • Netflix company logo at Netflix headquarters in Los Gatos California

Then there are the freeloaders who get access to video streaming services through their friends and relatives which have premium accounts with more concurrent user allowance.

The technology can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters, according to Synamedia.

It was revealed by Synamedia at the event that nearly 26 percent of millennials share their Netflix account with others. It could be family, friends, your significant other or just about anyone in between.

The company is billing Credentials Sharing Insight as a new revenue-generating option for streaming service companies as it is a "way to market their service to new audiences".

Software maker Synamedia said that the artificial intelligence system looks for potentially fraudulent activity. Many casual users will be happy to pay an additional fee for a premium, shared service.

The system is being tested and in the future it will be offered to services like Netflix and HBO. Two years ago Netflix announced a change to crack down on VPNs so that users in the United Kingdom could no longer tweak their DNS settings to access U.S. content and vice versa.


The new system - called the Credentials Sharing Insight is now being trialed by a number of firms.

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested.

According to Synamedia, its system is now undergoing pilot trials at a number of undisclosed streaming firms.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'. Now, in a country like India where piracy is still rampant and youngsters don't generally pay for watching the latest season of popular shows and films like Stranger Things, Bird Box and Black Mirror: Bandersnatch among many others, there's a rather simple workaround to the issue- credentials sharing.

The company said it is now conducting trials with several pay-TV operators albeit it did not provide further details on which ones.

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