Here's why we didn't see the monsters in 'Bird Box'

01 January, 2019, 14:28 | Author: Norman Carr
  • New Netflix film 'Bird Box' smashes streaming record

Netflix's buzzy new horror film "Bird Box" has people online attempting a new kind of challenge: going about everyday tasks blindfolded.

There is a slight difference: In "Bird Box", characters wear the blindfolds as protection against an unseen force that seemingly takes over people's vision by manifesting their greatest fears.

Shares of Netflix are up 33% YTD.

The streaming service said Friday that "Bird Box", a new movie starring Sandra Bullock, was viewed by more than 45 million subscribers in its first seven days on the platform, the most for the first week of a movie's availability.

This assertion attracted some side-eyeing from those familiar with Netflix's general behavior in reporting.


A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits". Each account was only counted once.

After shooting and watching the scene, however, Heisserer and film director Susanne Bier said they knew that it just didn't fit the film. Will traditional studios trust and value it?

That's a truly fantastic number: actually, 45,037,125 as of December 28, according to a Netflix tweet: the "best first 7 days ever for a Netflix film!"

Another, unofficial report from 2017 claimed that the Will Smith-starrer, Bright, was viewed by 11 million subscribers in its first weekend - albeit only those who watched it on a non-mobile device and in the US. Netflix planned to launch 80 original films in 2018 heading into the year, after releasing just eight films the year before.

Second, everyone loves to root for Bullock, who plays Malorie, a cynical pregnant woman who evolves into a fierce mother and must, among other things, navigate a turbulent river while blindfolded. Directed by Sussane Bier (The Night Manager), the film packs in a killer ensemble cast including Trevante Rhodes, John Malkovich, Lil Rey Howery, Danielle Macdonald, and Jacki Weaver.

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