Lidl MOCK John Lewis advert with HILARIOUS tweet

16 November, 2018, 15:39 | Author: Norman Carr
  • John Lewis rebranded its Oxford Street signage

John Lewis will sell a range of pianos for the first time in 70 years, with the advert expected to drive parents and grandparents to buy pianos and keyboards as Christmas gifts...

It is a welcome return to form for the British retailer, which turned out a surprisingly tiresome affair with last year's Moz the Monster.

Sir Elton John has taken a starring role in John Lewis's Christmas advert in a touching retrospective of his career. The final scene shows a young Elton John (in the most adorable pjs, we might add) running down to see his mum and grandmother on Christmas day, and opening his present - a piano. This will probably be classified as a very John Lewis ad but actually it's a very understated story which is fundamentally about a little boy who gets a piano and how it changes the course of his life.

The storefront of John Lewis" Oxford Street flagship has been changed to "John'.

Elton John is clearly an expert in standing ovations and screaming crowds - but his popstar status isn't actually the main focus here.


"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

"The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years", the press release stated. Some fans have praised however many are feeling disappointed at how the ad is more a biopic for Elton as opposed to a classic Christmassy ad.

From Monty the Penguin to The Man on the Moon, John Lewis certainly know how to bring a tear to our eye.

Christmas ads have become the UK's version of the Super Bowl with John Lewis frequently setting the benchmark. For example, the 2012 ad The Journey helped the retailer lift year-on-year sales by 44.3%.

Elton John's John Lewis commercial will make televised debut on Britain's ITV Thursday evening.

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