Amazon Prime Day runs into early snags

21 July, 2018, 15:55 | Author: Bennie Parsons
  • Amazon Prime Day 2018: Best deals so far including TVs, Fitbit and Echo Show

Amazon shares had been falling less than 1 percent Tuesday morning, after the company suffered a series of glitches as Prime Day kicked off Monday at 3 p.m. ET. Many took to social media to complain that they couldn't order items.

"Sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history", Seattle-based Amazon stated.

Amazon said that Prime members worldwide bought more than 100 million products during the 2018 Prime Day event, which spanned 36 hours - another record.

"There were some technical glitches [Monday afternoon at the start of the sale] but thankfully, they were able to resolve them quickly", said Daniel Ives, head of technology research at GBH Insights.

Two companies acquired by Amazon also saw big Prime Day sales: Ring, the video doorbell maker, had its biggest day ever on Amazon on Monday, as its Video Doorbell Pro sold out; and savings by Prime Members at Whole Foods Market reached into the millions of dollars, the company said.

Another freakish glitch left shoppers in a loop; clicking a category such as "Electronics" or "Home and Garden" will simply redirect you to a page that says "Shop all Deals" - and, clicking that will bring you back to the start.

"I won't be surprised if it turns out to be some type of human error that used the wrong database or ran the wrong process on a data set, or something along those lines", said Jason Goldberg, senior vice president for commerce at Publicis.Sapient, a consulting company that provides business, marketing and technology services.

Amazon Prime Day 2018: Best deals so far including TVs, Fitbit and Echo Show

"If you were planning to find Prime deals to lower the cost of back-to-school (purchases), you're nearly certainly going back to your traditional venue of choice", he said. Almost every device Amazon makes is now available at a deep discount, and you'll find every single one of them below. According to the online retail giant, customers purchased over 100 million products during Prime Day this year.

Meanwhile, other retailers like Macy's, Nordstrom, Best Buy, Walmart and Target have rolled out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's.

The flash sales are promotions that appear for just minutes while the products are available.

It's a particular embarrassment for Amazon, on the shopping holiday it created that has become one of its busiest days.

July 17 was the biggest sales day for smart home devices in Amazon's history.

Customers are "primed for Prime Day", says Kelly Rundle, founder of Simply Sales, a company that helps Amazon retailers sell on the platform.

"Things like Prime Day and low cost Prime memberships are certainly one strategy".


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