Do you hear "Yanny" or "Laurel"? that is the question now raging on social media and Danny Aronson, CEO of EVEN, the company creating headphones known as "glasses for your ears" has explained the technical reasons for the phenomenon.
In a video posted on Twitter, White House staffers give their vote.
Thanks to the team from ASAPScience who unpack the perplexing audio clip and explain in detail why some of us hear "Yanny" and some of us hear "Laurel". For those who thought "the dress" debate or the "Yanny-Laurel" debates were the end, now there's the "brain storm-green needle" conundrum.
"When there is more energy towards the mid and higher frequencies, people tend to hear "Yanny".
Professor Charles Spence, professor of experimental psychology, at Oxford, said he could only hear "laurel" and it could be because of his age.
"Clearly you're getting your information from CNN because that's fake news - all I hear is Yanny", Sanders deadpans.
Conway joked that while the sound she heard was "laurel", she could "deflect and divert to yanny" if needed.
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Now an audio file has friends, family members and office mates questioning one another's hearing, and their own. Others heard different sounds on different equipment, while still others claimed to hear both.
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