Amazon Prime Members Get New Discounts

16 May, 2018, 15:19 | Author: Clarence Schmidt
  • Whole Foods discounts for Amazon Prime members coming this summer

So far, most benefits of Prime have been in the virtual world with shipping discounts and streaming video, but that has changed with new Whole Foods discounts for members.

Today's news is now formalizing those prior efforts with a standard rewards program where Prime members can expect to take 10 percent off sale items on a consistent basis, in addition to other weekly discounts on select items.

Amazon plans to expand the discounts to all Whole Foods Market and Whole Foods Market 365 stores nationwide in the summer, the retailer said. That will create a code on their phone that the Whole Foods cashier can scan at checkout.

Currently, Amazon doesn't yet offer Prime Now delivery in Florida, which is the site of the latest discounts.

The Seattle-based Internet behemoth, which acquired the grocery chain in August for $13.7 billion, has been lowering prices on organic foods and giving Prime members special coupons to save at the store as it continues to integrate the companies.


CNBC, which first reported on a trial of the Whole Foods/Prime discount program earlier this month, cited an anonymous source who said 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members shop at Whole Foods. The more data the company has from its customers, the more it can strategically offer deals when purchases have weakened.

Inc. (AMZN) and Whole Foods Market have no intention of sitting out the grocery price war.

The grocery concept garnered global attention when it was unveiled in late 2016, primarily because the store has no check-out and instead uses a range of intelligent cameras to charge customers automatically when they pick up items and walk out of the store.

Now it looks like those photos were right on the money as Amazon has since announced that Prime members will get some perks while shopping at Whole Foods. And will give the main motivations for supermarkets to keep the programs running. "Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

This also fortifies Amazon's growing power from a bundle of Prime offerings, which Chief Financial Officer Brian Olsavsky recently tagged as "the best deal in retail".

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