Apple News could become your next monthly subscription

18 April, 2018, 03:33 | Author: Bennie Parsons
  • Apple Is Planning to Launch a News Subscription Service

Apple plans to integrate Texture's platform - which catalogued more than 200 magazines and curated them based on the user's interests for a $9.99-a-month subscription - into Apple News to develop the news subscription platform, Bloomberg reported Tuesday. A fresh report published today says that Apple is going to take Texture, and absorb it into a revised Apple News to create a premium subscription service. In order to achieve Apple's new premium service, rest of the Texture technology employees will be integrated into the Apple News team.

Apple had previously let users purchase and organize their individual subscriptions in an app called Newsstand. This offers millions of songs for $9.99 per month, and now has more than 40 million subscribers.

Back in March, Apple bought Texture.

Apple has had limited success with its news services applications.


This ties into expectations of an upgraded Apple News experience within the next year and Apple's lofty goal of increasing profits of its services division by 60% by 2021.

Repeating the success of the Beats deal with a Netflix for news will be hard, according to Gene Munster, a longtime Apple analyst and co-founder of Loup Ventures. Apple News has featured integration with publisher subscriptions for more than a year now, including for newspapers including The Washington Post and The Wall Street Journal. Can they offer a subset of their content that would make sense?

Currently, Apple sells subscriptions for iCloud storage and Apple Music.

Job reductions at Texture aren't necessarily a sign that the news subscription effort is off to a slow start. Get twice-daily updates on what the St. Louis business community is talking about.

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