Mark Zuckerberg says sorry to Britons with newspaper apology ads

26 March, 2018, 02:42 | Author: Bennie Parsons
  • Neil Oliver March 25 2018 12:01am The Sunday Times Neil Oliver Being food for Facebook is hard for us to swallow Neil Oliver

"Make no mistake Facebook is an wonderful medium from the advertiser's point of view because of the accuracy of its targeting - which comes from data".

If you've ever wondered just what information exactly the social media platform actually has, then there is a very easy way to find out, and to get it all in one place.

This follows allegations by a whistleblower that British consultancy Cambridge Analytica improperly accessed users' information to build profiles on American voters that were later used to help elect US President Donald Trump in 2016. "This was a breach of trust, and I'm sorry we didn't do more at the time", Zuckerberg wrote.

This was a breach of trust between Kogan, Cambridge Analytica and Facebook.

Debra Williamson, a market analyst, said that it was too early to say whether this distrust would cause any significant interruption to Facebook's user count, however. When users do ask to permanently delete their accounts, the company suggests: "You may want to download a copy of your info from Facebook". For information about removing this data, contact the developer, Facebook advises.

"I said these are the areas where the company is exposed and user data is still at risk". You might be surprised at what Facebook's privacy policy allows - and what's left unsaid. The Facebook CEO has seen the value of his company drop as much as $50billion since the story broke last week. It can, for instance, single out users who live in Kansas and have listed Bernie Sanders and same-sex marriage as their interests - which is exactly what some Russian-linked ads did as part of a propaganda campaign during the 2016 US presidential campaign.

He repeated that the social media giant had changed the rules on apps so no such data breach could happen again.

Facebook said the data in question was properly gathered a few years ago by psychology professor Aleksandr Kogan, who said he was using it for academic purposes.

Facebook also plans to remind you which apps have your permission to mine your information; this way you can rescind your permission and prevent certain apps from obtaining your information.

"You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014", read the paid apology.

'I promise to do better for you, ' he says after Cambridge Analytica scandal. That would let people decide whether or not to keep them.

Mark Zuckerberg sat down for an interview with CNN after four days of silence following the scandal. He then personally signed the ad. Facebook was sued over Beacon and shut it down in 2009.

After the friend rebuffed a takeover offer he agreed to work with Facebook and shared his start-up company's road map.

As Facebook explains, it puts you in target categories based on your activity.



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